Author: Claudia Maggi Editor: Ruth Lucas By collecting and storing data of users' search actions, big tech firms fabricate behavioural predictions that they then sell to their real customers: advertisers . This logic of accumulation was termed ‘Surveillance Capitalism’ by Shoshana Zuboff in her renowned book - The Age of Surveillance Capitalism: The Fight for a Human Future at the New Frontier of Power . Given the sophistication and scale of tech companies’ surveillance prac